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January 8, 2009
Do you want a video projector built into your cell phone?
Its the first part of January and its time for another CES - the Consumer Electronics Show. Almost everyday before a big convention I get tons of press releases from companies that will be introducing products at the show. I try to scan most, but the majority of the products in these are not truly new products, but a refined versions of last years models.
One email that caught my eye, was from a company that I am not familiar with - Logic Wireless. The subject line of the email was "World's first projector phone a breakout hit at CES 09". Alrighty, this is something new.

My first thought was, why would anyone want a little projector built into their cell phone? Just because you have the technology to do something doesn't mean that you should. But after going to the Logic Wireless web site and looking at the specs of their Bolt phone, I started to think that they might be on to something.
For instance, in the field a realtor could show several different homes to a client. Just find a small piece of white wall (or a sheet of paper) and show them a video of other homes. Save your time and the customers by avoiding homes where there won't be an interest.

Builders could show a customers a video clip of features on homes that you built in past. Maybe show them alternative fireplaces, kitchens, bathrooms or decks. Or show a subcontractor a clip of an already completed house to reinforce how you want something done on this one. This might be a great way to quickly and effectively communicate in the field.
Of course this product isn't right for everyone. And I don't know the quality of the projector or the phone. And for this type of application there are alternatives. You could show video clips using a smart phone (but the image will be very small) or a notebook computer (but you have to have it with you and then you have to wait for it to boot up), but assuming the quality is there, this could be an interesting product.
Price is $100 with a two year contract, $600 without a contract. The phone is compatible with AT&T and T-Mobile networks and will be available in March of this year.
What do you think? Will your next phone have a built in projector?
Posted by Bob Gatton at January 8, 2009 1:01 PM
