Whereas other groups like architects, designers and even big box home improvement chains have attractive, functional, and even (gasp!) educational websites about reducing energy needs, builders, especially green builders, just feel content to post contact information, a few stock images, latest designs, and the occasional case study.

Yawn.

Here's a suggestion, if you want to capture the "green" crowd, put the message front and center on your home page!

I'm not going to point out any examples of the "safe" websites, you know who you are, but there are a few companies out there that do a pretty decent job of explaining their environmental commitment.

For instance

KB Homes has a page that looks at the green building concept through a more expanded lens. Note the mention of awards and recognition from the community; it's OK to toot your own horn if you are doing the right thing.

Abrams Design Build offers an interesting entry to their website, maybe a bit lofty for most buyers, but certainly puts forward the right message. Design build companies have tons of opportunity in updating older homes to greener times, Abrams captures this message well.

Even small builders are getting in on the action. Kingdom Builders in Missoula, Montana have a tab assigned to their environmental commitment right on their home page. They also dedicate most of their persuasive "why use us?" argument to explain the value of building green. You know, getting a more durable, energy efficient, healthy home.

So how about you? How about giving a shout out to a few of your favorite green builder websites? What do you think the most valuable message to green buyers should be and who is succeeding at spreading the message via the web?